Hi! I'm Brandon Bettar. A business leader with 14 years’ experience driving sales to exceed revenue targets, identifying new sales opportunities, and managing stakeholder relationships.
Brandon Bettar's Bio:
Brandon Bettar's Experience:
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EVP, Strategy and Partnerships at Excitant Media
June 2020 - Present | Sacramento, CAOversee partnership and revenue growth in the government outreach space. Identify and align Excitant Digital Media with strategic partners in the advertising, marketing, media buying, public relations, creative, and research space, to execute long term government media contracts, and relay important messages to targeted influencers and communities in both California, and throughout the United States. Tasked with identifying both short and long-term revenue growth channels in the ever changing advertising and marketing landscape.
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Director of Sales at Bonneville International Media
September 2018 - May 2020 | Sacramento, CADirected and mentored robust sales department of 32 FTE’s, executing sales in radio and digital advertising, event marketing, sports partnerships, government business, custom programs, and business-to-business channels for regional broadcast media company. Highlighted premium customer service for 820+ customers and initiated unique sales incentives and rewards programs, while budgeting, forecasting and meeting annual sales revenue goals. Accelerated sales revenue growth by $1.5M, from $23M in 2018 to $24.5M in 2019, increasing key categories of weather/news/traffic by 106%, digital by 119%, and direct spot radio by 17% Increased total revenues in seven out of eight categories in 2019, achieving 25.6% of market share in revenue while representing only 14% of radio station market Coordinated with The Oakland A's Broadcast Team to design and negotiate 3-year broadcast contract, valued at $450,000 Collaborated with special events to launch a second country music festival, increasing sponsorship sales and ticket revenue by 400% As new Director, rallied team to deliver $750K in incremental revenue dollars in under 3 months to reach 2018 budget goal
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General Sales Manager at CBS Radio
April 2012 - August 2018 | Sacramento, CAManaged sales team of 11 for two Sacramento radio stations, KHTK and KNCI. Established budgets, developed strategic plans, and coached team to hit targets. Cultivated 475 local, regional, and national clients, collaborating with programming, events, and promotions departments. 100% success hitting annual sales revenue targets, delivering 35% revenue increase and cumulative revenue generation of $75.3M over 6 years Eliminated 2 competing country stations from market due to dominance in revenue generation and listenership Awarded Sales Manager of the Year and Media Person of the Year in 2015 and 2017 by the Alliance of Women in Media
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Business Development Manager at CBS Radio
September 2009 - March 2012 | Sacramento, CAExecuted event and sponsorship marketing for 100+ clients annually, achieving $1.8M+ in annual sales. Collaborated with special events, general sales, and digital sales to incorporate event and sponsorship marketing beyond radio campaigns. Identified and pitched sponsorship opportunities for revenue growth. Attained 18% revenue growth with new initiatives and custom programs, realizing 100% success hitting annual revenue targets Established 6 new revenue generating events, including Pet-A-Palooza, Business Leaders Breakfast, and Anti-Bullying Campaign, exceeding $1 million in revenue Spearheaded complete revamp of sponsorship packages to include proof of performance for recap and resigning partners
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Account Executive at CBS Radio
April 2006 - August 2009 | Sacramento, CATop producing radio, event, and sponsorship sales account executive, implementing sales strategies and developing custom programs across multiple industries to hit monthly and quarterly revenue targets for 100% commission. Top winner of 2 national digital sales contests across CBS Radio’s 27 medium-sized markets Advanced 2 times within role to take over additional stations to help turn around their revenue goals Developed and managed key strategic accounts, including Miller Coors, Heineken, Macy’s, Chevy, Honda and Raley’s
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Program Director at Results Radio
February 2004 - April 2006 | Santa Rosa, CAOversaw 100% of content on-air, including all music and station imaging, plus hiring and training on-air personalities and DJs Increased station revenue 166% from 2002 to 2003, and boosted station ratings from 3.4 to 11.8 in 6 years Created non-traditional revenue opportunities, including collaborating with businesses and market entities to create innovative events such as “Mix After Work” concerts
Brandon Bettar's Education:
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California State University, Chico
2002 – 2003MinorConcentration: Human Resources -
California State University, Chico
1997 – 2003Bachelor of ArtsConcentration: Organizational Communications
Brandon Bettar's Interests & Activities:
Brandon spends most of his time with his wife Catherine, and three daughters, Emma, Elizabeth and Olivia. Our family loves to be outdoors, swimming, golfing, playing basketball and soccer, and we cherish our travels together. The family loves to head to the coast, or beautiful Lake Tahoe. Catherine and Brandon frequent Napa Valley, and have begun our world travels with stops to Scotland and Italy in the last several years.